Berdasarkan penelitian yang telah dilakukan, hasil penelitian menunjukan bahwa green product reusable color changing cups berpengaruh positif terhadap minat beli ulang konsumen. With massive coffee sales comes a detrimental environmental impact due to high disposable cup usage. This study examined how starbucks portable cup design and. Cup colour influences hedonic judgements in congruent and incongruent pairings. Watch in awe as the cup changes colors right before your eyes, creating an interactive and captivating experience.
When the cup is at room temperature, the. Color changing cups are known by many different names such as: Magic cups, heat changing cups, magical cups, mysterious cups, color changing water cups. Our results suggest greater expectation violation in packaging color enhances associate learning. However, entrenched strong associations may impede the formation of. A study found that 85 percent of black plastic cooking utensils and takeout containers contain recycled plastic with fireproof chemicals linked to cancer and other medical. In the present study, we extended this line of research in order to investigate whether the consumer's perception of a hot beverage (namely hot chocolate) would be. This article examines the role of consumer behavior in shaping the future of plastic cups, focusing on awareness, adoption of sustainable practices, and the impact of consumer.
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